【The Perfect Taste of Sex】

Cast your eye through the reams of unread emails currently rattling around your personal inbox and The Perfect Taste of Sexyou'll see a string of subject lines resembling break-up texts.

If your inbox is anything like mine in the run-up to GDPR coming into effect on 25 May, then your inbox will be bursting with subject lines like: "is it really over," "no more secrets between us," "please don't go," "don't let this be goodbye," and "let's be friends."

Nope it's not our thirsty exes that have come a-calling: It's GDPR knocking at our door. Or, rather, brands complying with Europe's new General Data Protection Regulation by asking us if we'd like to remain subscribed to their emails.

Some brands have opted for a to-the-point approach by simply titling their emails with things like "changes to our privacy policy" or "opt-in to receive our emails." While other—somewhat thirsty—brands have gone for a more creative approach, writing emails that smell strongly of, well, desperation.

I'm not the only one who senses these brands' desperation to keep us on their mailing lists. People have been taking to Twitter to share some of the emails they've received.

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As Kerry Purcell put it, the subject line of his email inbox "increasingly reads like a scorned lover."

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While the tone of these emails is clearly grovelling and reminiscent of every post-breakup text we've received from former loves, many of us are revelling in the opportunity to unsubscribe from the countless mailing lists we never signed up to.

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And, the wonderful thing is that in most cases you don't need to lift a finger to unsubscribe. Magic or what?

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Now, if only there were a GDPR equivalent for cutting all our exes out of our lives for good.

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