TikTok’s Chinese sibling,Bhabhi Ka Bhaukal (2023) Part 2 Hindi Web Series Douyin, has established an independent entrance for its one-hour delivery service within the “marketplace” channel on its homepage, according to local media outlet 36Kr. The short video platform is increasingly focusing on local life services to challenge industry giant Meituan. Sales generated from this channel contributed to over 30% of the total revenue in 2022, as revealed by Douyin in May. The faster on-demand delivery service, which commenced operations in Shenzhen in August 2022, now covers around 15 domestic cities, including Beijing, Shanghai, and Guangzhou. Similar to Douyin’s food delivery operation, the within-hour service is fulfilled by merchants themselves or in cooperation with third-party courier platforms. Currently, the majority of merchants providing faster delivery services to Douyin users are supermarkets equipped with self-delivery capabilities. [36Kr, in Chinese]
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