LONDON -- In the digital age,Watch Tainted Love Online an ever-increasingly large portion of our everyday lives is spent not only online and in front of screens, but alone with them.
SEE ALSO: Tiny craft beer pub wants you to get offline and make time for IRL pintsCreative brand Mayamada wants to tweak that by bringing together to play video games and make social connections. But, this notion of building a community is especially significant because of the location of the events, which are being hosted in Tower Hamlets, east London -- a place where social exclusion is a significant issue.
Organisers have hosted two previous events this year, which each attracted around 60 to 80 people, and the next event will be held on Saturday 10 December. According to Twumasi, the events have attracted a mix of gamers, anime and manga enthusiasts and families.
Gamers at the events have a broad choice of games to choose from on a variety of Playstation, Xbox One, Wii U and 3DS consoles. Super Smash Bros, Mario Kart 8, Steep, Pokemon Sun andMoon, Street Fighter Vand FIFA 17are a just a few of the games on offer at the events.
"We started GamePad to build a community. Multiplayer gaming being pushed online, which means fewer places for to meet in the real world and more people playing in isolation," Twumasi told Mashable.
"Online multiplayer is great, but there's still an amazing time to be had by playing together in the real world. We are bringing that experience back and making it fun for everyone," Twumasi continued.
In addition to gaming, cosplay also forms part of the event, and attendees are welcome to come along dressed up.
"The response has been positive from attendees -- they like that we're creating a safe space for them to meet new people and play together," Twumasi told Mashable.
While bringing people offline and into an IRL community forms a central part of the project's mission, GamePad has another specific goal -- one that's of central significance to the community in which it takes place.
The events are being held on the border of Hackney and Tower Hamlets in east London; a neighbourhood that Mayamada founder Nigel Twumasi describes as "an area where separated communities often raise issues of social cohesion".
The Tower Hamlets borough has one of the highest ethnic minority populations in the country. According to 2011 census data, Asian people form 41 percent of the population of the borough, with 32 percent of that figure comprising Bangladeshi people, the largest ethnic minority in the borough. White British people account for 31.2 percent of the population, and a small proportion of the community is comprised of people of Black African and Caribbean descent.
Some of its districts contain some of the worst poverty in Britain with almost half of children in Tower Hamlets living in poverty -- the highest rate in London.
According to Twumasi, the video games are used to engage people from different ethnic backgrounds and bring them together through a common interest.
"Where a gamer is from no longer matters as much as what games they enjoy," says Twumasi. Twumasi says he wants to make gaming accessible to anyone and to ensure that no one feels excluded from the community.
"Gaming can help people form real human connections, make new friends, problem solve and learn through play," Twumasi continued.
The next event will take place from 3 p.m. on Saturday 10 December at the Maker Wharf Bethnal Green venue. Tickets are available now at £10 ($12.72) for single entry or group tickets at £20 ($25.44). Tickets can be purchased online.
Topics Gaming Social Good
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