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A bunch of people dressed as Albert Einstein broke the Guinness World Record for the "largest gathering of people dressed as Albert Einstein."

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There is nothing much to add to this article, except that 404 people turned up and smashed the previous record of 99.

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That means other people already had the brilliant idea of dressing up as the most famous scientist of all time to break a world record.

Which is genius, to say the least.

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Participants at the gathering, which took place at the MaRS Discovery District in Toronto and was organised by the Next Einstein initiative, were provided big white wigs and moustaches.

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However, the convention wasn't just to break a world record. It also kicked off this year's Next Einstein competition, which offers $10,000 in cash for an idea that will “make the world a better place.”

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“We’re living in a world where people are not revealing their ideas, they are too afraid to share them,” Rami Kleinmann, president of the Einstein Legacy Project, said. “What we’re creating here is a way to encourage people to use their imaginations, share their ideas and improve the world.”

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