【Girls in the Night Traffic】

Winter is Girls in the Night Trafficcoming to HBO in summer -- specifically, on July 16.

Game of Thrones Season 7 announced its release date via Facebook Live on the official Game of Thrones page, where the date was in a block of ice and could only be melted down when fans typed "FIRE" in the comments.

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Over 100,000 people tuned into the show's live stream to shoot fire at the ice surrounding that elusive date.

Cast members cropped up during the feed to encourage fans to comment and melt this damn ice already -- among them, Bran (Isaac Hempstead-Wright), Cersei (Lena Headey) and Brienne (Gwendolyn Christie).

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

The show's first stream sloooowly zoomed in to reveal the now infamous ice block, but the stream gave out after about 15 minutes.

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That ended, as did a second stream, but after over an hour, the third stream revealed the release date.

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The show's official accounts responded immediately, with words of comfort if not actual information:

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On March 7, actor Liam Cunningham who plays Ser Davos Seaworth, told The Independent that the new season would premiere in July. Cunningham also made an appearance at the end of the Facebook stream to assure fans that Season 7 will be worth the wait.

Game of Thrones Season 7 will only have seven episodes instead of the usual 10, as discussed last year by HBO programming and the show's producers.

Season 6 ended with Cersei famously silencing the haters, Daenerys taking back Meereen and taking to the seas with Tyrion, and Jon and Sansa in the process of unifying the North under what remains of the Stark family. A Game of Thronesconcert experience is currently touring the United States until April 2.

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