【Watch Mother Fuckers Online】-Opportunity Information Network
Latest News:
44 GPU Fortnite Benchmark: The Best Graphics Cards for Playing Battle Royale Humans let down Google Assistant in Pixel smartphone ad in India The Walking Dead teases Season 7 premiere with chilling Facebook game Trump fortune A worthless juicer and a Gipper-branded server Coffee shop responds to racist customer in the best way 14 'Stranger Things' costumes that will turn your Halloween plans upside down Mike Huckabee likens Trump to Captain Quint and Hillary to Jaws, forgets Jaws won Best JBL deal: Save $10 on the Go 4 at Amazon Geofeedia isn't the only social media surveillance company giving data to police
Current Location: Home > Shopping > 【Watch Mother Fuckers Online】

【Watch Mother Fuckers Online】

2025-06-26 16:12:01 [Life] Source: Opportunity Information Network

The Watch Mother Fuckers Onlinehair care company Shea Moisture apologized Monday after social media backlash over an ad it released last week.

It shows white women, and just one woman of color, talking about “hair hate” and how Shea is their go-to product — prompting cries of whitewashing. The product, founded in Harlem in 1991, has a strong African-American customer base.

SEE ALSO: Pepsi finally unites America with its terrible Kendall Jenner ad

“Wow -- we really f-ed this one up! Please know that our intent was not, & would never be, to disrespect our community,” a candid statement posted to Shea Moisture's Facebook page read.

"You guys know that we have always stood for inclusion in beauty and have always fought for our community and given them credit for not just building our business but for shifting the beauty landscape," the post continued.

The video was part of a campaign Shea Moisture announced earlier this month called #BreakTheWalls, in which it rails against stores that relegate its products to designated "ethnic" sections of beauty aisles.

The company had kept its wares out of retail for 16 years because of that sort of discrimination, according to a spokesperson.

An article in Rackedpublished shortly after the launch questioned whether the brand was selling out on its core African-American customer.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Then too, Shea Moisture responded with an article-length apologetic statement, claiming that the narrative shift does not mean the company is abandoning its roots. It also denied that the new campaign amounted to a full rebrand.

"We don’t take any of our community for granted and are a certified minority, black-owned, family-held business that has taken pride in serving our community for 25 years – when large conglomerates ignored women of color and simply marketed products to them vs. making products for them," the company said at the time.

The CEO of Shea Moisture parent Sun Dial Brands, Richelieu Dennis, doubled down on the damage control in a video interview with the editors of Hello Beautiful.

"I can tell you that's never going to happen," Dennis said in response to concerns the line would lose focus on its black customers.

Yet the latest ad, in which white women outnumber the sole woman of color, compounded the brand's public relations problem.

Monday's apology came after Twitter users had dragged the company for hours over what they saw as the whitewashing of its marketing.

As of Monday afternoon, "Shea Moisture" was the top trending topic in the country on Twitter.

The Associated Press contributed to this report.

Featured Video For You
Man kicked out of city council meeting for trying to recreate Kendall Jenner's Pepsi ad

(Editor: {typename type="name"/})

Related Articles
Recommended
Hot Reads
Random

友情链接

接受PR>=1、BR>=1，流量相当，内容相关类链接。